PONI Cosmetics as a company is dedicated exclusively to creating “easy to use” cruelty free cosmetics. They have set themselves the responsibility of offering all women worldwide the best of product innovation in terms of quality, concepts, usability and safety. Their ambition is to always remain affordable and understood, while also aiming to enable individuals to express their personalities, gain self-confidence and empower women around the world. At the point in which they are able to allow woman to simply and easily be at their most beautiful and achieve professional results at home quickly, they will have succeeded. Now in its fifth year the product range has grown from one to twelve makeup products predominantly specialising in eyebrows. The company wholesales to over 400 Beauty & Hair Salons Australia and New Zealand wide and offer constant ongoing support and training.