Dateline Imports

KERATIN COMPLEX®:  Has become the award-winning market leader in the smoothing category. With their existing signature Smoothing Therapy and Express Blow Out they continue to develop breakthroughs in keratin technology with the launch of Personalized Blow Out treatment powered by K-Pure Juice, a proprietary juice blend of keratin, botanicals and amino acids. Expand your salon’s client base with this same day, zero downtime customizable treatment that can be used to reduce frizz, straighten the hair or define curls.

MALIBU C: Malibu C can improve almost every issue with antioxidant vitamin crystals i.e: drastic damage, breakage, brassiness, dryness, poor growth, listlessness, build-up, uneven texture and exposure to hard, soft or well water. Products contain the most innovative, free-radical-fighting, crystalized vitamin technologies imaginable. A powerful vitamin complex gently removes damaging toxins and unwanted residue leaving haircleaner and shinier. The range consists of both in-salon and at home treatment remedy options and is 100% vegan, free from preservatives, sulfates, parabens, salt, gluten, propylene glycol and DEA.